Capik Named Marketing Manager at Spectra Colors

Effective June 1, Alexis Capik was named marketing manager in Spectra Colors’ new marketing department. She reports to Luis Marrero and willwork closely with the sales team.

Capik has responsibility for increasing Spectra Colors’ market presence and brand recognition throughout the industry. Her background in international business will allow her to bring her knowledge of marketing and global consciousness to this position. She has worked on a number of different marketing projects such as the website, brochures, trade show wall and Spectrawear. Additionally, she has knowledge of the current trends in social media and corporation blogging.